Tax Resolution Training – Marketing Comes First

What do your prospective clients see when they walk into your front lobby or reception area? 

You’ve got to think of marketing as the overarching umbrella to everything you do.

It’s costing you a lot of money to get someone to show up, and you want that person to know that they have come to right place, and that you are going to be that person who’s going to resolve their tax problem.

In today’s video, I’m going to share what your office lobby needs to look like to give that perspective client a feeling of confidence that you are the right person to help them—before you even greet them.

Click here to watch the video now.

Michael Rozbruch Tax Resolution Training - Marketing is Everything

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Audit Protection Plan and Toolkit

Learn How to Implement Your Own Audit Protection Plan

That Has a Proven 85%+ Client “Take-Rate” That Adds $25,000 $50,000+ of Additional, Recurring Revenue Each Year While Doing the Same Amount of Work You’re Already Doing.

Register Now!

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Roslyn’s Food for Thought: What’s in Your Lifebook?

This is a guest post from Roslyn Rozbruch, President of Michael Rozbruch’s Tax & Business Solutions Academy™

What’s in Your Lifebook?

Michael and I attended a four-day retreat just outside of Chicago called Lifebook. It was an amazing experience at a place owned by Jon and Missy Butcher, a couple from the mastermind group we belong to. Without going into all the details in this blog post, one of the many  takeaways I came home with is being conscious about my life and how I live it. What’s interesting is that over three years ago when Michael embarked upon starting our business, everything in our life was changing: One daughter graduated college and moved up north to attend grad school; our other daughter also moved and decided to focus more on her stand-up comedy; we sold our dream house (which was too big for the two of us) and decided to rent until we figured out what the right size of our next house would be; and our favorite restaurant that we ate dinner at every Friday night since our second date (over 33 years ago) went out of business. Since that time, I think Michael and I have been very conscious of how we’ve been navigating this chapter of our lives. Attending Lifebook took our consciousness to another level of awareness.

Saying we took our consciousness to another level sounds a little woo-woo, but another way to look at it or define it is to say we learned how to be strategic about the choices we make in our lives. It sounds peculiar to say that after attending a self-improvement retreat I learned how to be strategic in my personal life, but actually it makes total sense. Michael and I are very strategic in our business. We set specific goals and map out a written plan to attain these goals by a specific date. In my personal life, I have set goals for myself: the vacations I want to take, my exercise routine, and the friends I make an effort to spend time with.

So many times, we are on autopilot with our lives. We have an idea of things we want to do, but maybe it’s a fuzzy idea. Attending this event helped us focus and get more clarity on each area of our lives and set specific goals. There are 12 life categories that make you who you are, and some of these categories include health and fitness, relationships and love, parenting and social, and money and career. Within each category, we were asked to reflect on four areas:

  1. Premise: What are our beliefs in this area?
  2. Vision: What do we want for ourselves in this area of our life?
  3. Purpose: Why do we want this for our life? 
  4. Strategy: What are the steps we will take to make this happen in our life?

Michael and I came home not only re-energized and excited for what we have planned in our personal lives, but we also came home with an actual book (our “Lifebook”) with everything printed out and the templates on our laptops to revise whenever we want.

So, here’s my question for you: What are your beliefs, visions, whys, and strategies for your life? Do you have specific, personal goals for yourself with a strategic plan to achieve them? It’s something to think about. If you are interested in learning more about Lifebook, check out their website: mylifebook.com. If you have questions you can reach out to the president, Sandra Garest at sandra@mylifebook.com. If you decide to attend, mention Roz Strategies and you will receive a discount.

– Roslyn Rozbruch

Fun Tax Fact About Imported Toys

The US has a law that importing toys resembling humans are taxed higher than those who don’t. Marvel Toys went to court and argued that X-Men action figures should be taxed lower because they are actually mutants. The court agreed with Marvel.

Did you know this fun tax fact? Be sure to subscribe to our blog (see the subscribe area on the right side) to get updates from Roz Strategies and facts like this fed right to your inbox!

“How to Get Your Own Book Done in 9 Days!” Training Webinar

Please join me for a free webinar featuring my special guest and Mastermind member, Attorney Charlie Price who will show you, in great detail, how he wrote his own lead generation book, “I Can’t Pay the IRS…Now What?” in just 9 days!

“How to Get Your Own Book Done in 9 Days!” Training Webinar
September 21, 2017 at 11:00 am Pacific / 2:00 Eastern

  • If you’re tired of your clients and customers treating you like a commodity and having to compete on price, you’ll definitely want to attend;
  • If you’re not happy with your current income, you’ll definitely want to attend;
  • If you’d like to dramatically increase your income, and still work fewer hours, you’ll definitely want to attend!

During this free training, Charlie will show you how he grew his tax resolution practice from nothing — to four to five clients a week, at an average of $5,000 each, without radio ads, television or spending lots of money.

He did it by writing a book and using that book to increase his Authority, Celebrity and Expertise.  And he’s going to show you EXACTLY how he did this — STEP-BY-STEP!

86% of all professionals know they need to write a book…but only 1% actually do write their own book!  1%!!! He wants you to join the 1% club! .. because you can DOUBLE and TRIPLE your income!

Click Here to Register for the Free Webinar

You don’t want to miss this! Here’s to your success!

michael rozbruch tax and business solutions academy

How to Follow Up with Qualified Leads

Tax professionals:

How do you follow up with qualified prospects that you’ve already met with in your office, or on the phone, and had the initial consultation with?

On the last two videos, I talked about how to follow up with both your offline leads and online leads. This video is on following up with prospects you just had your initial consultation with and that didn’t retain you…yet!

Michael Rozbruch Tax Resolution Training Video

Make no mistake about it — there are fortunes in the follow up.

What I did for 16 years, and what I teach my members to do now, is that after a prospect has come in for their initial consultation, or the one you had on the phone, and for whatever reason they didn’t retain you, you need a formal system in place to follow up with that prospect, consistently and frequently, for the next 180 days until they retain you.

Watch this week’s video to uncover the secret to getting retained through these easy follow up steps

Click here to watch the video now.

Do you want to learn more about tax resolution marketing? Or are you interested in adding tax resolution to your practice, where you can count on a predictable income year round? Sign up for my deep dive online workshop called “The Five Secrets to a Million Dollar Tax Resolution Practice”. Register today and you’ll be entered for free and I’ll see you on the other side!

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Sick of the Tax Season Slog? Check This Out

Congratulations on surviving another long tax season! It’s time to breathe!

But let me ask you a question…are you sick and tired of the annual Tax Season slog, where you’re working long hours for basically peanuts?

Well, imagine if you could have a steady stream of valuable prospects who weren’t the standard 1040 crowd – instead, people facing significant IRS tax issues, hungry for answers and help… calling your office, knocking on your door, emailing you – each and every day.

Then imagine that you were able to turn these leads into quality clients – that not only valued you, but also demonstrated that respect by compensating you at the rates you truly deserve… in ADVANCE!

Well you don’t have to imagine any longer – On Thursday, September 14th from 2PM to 3:30 PM, ET, I will reveal “The 5 Secrets to a Million Dollar Tax Resolution Practice”.

In this LIVE training, you will discover:

  • The secret to generating all the leads you could ever want – including the three key questions you need to answer to attract highly qualified, easy-to-work with potential clients.
  • An EASY way to close 90% of the prospects you either meet in person or speak with over the phone. (Even if you HATE selling, this eliminates all stress, fear, and doubt.)
  • The “One Call Close” Consultation Strategy Script… Make CERTAIN to have pen and paper at ready, you won’t want to miss a single word!
  • How to get clients to actually SHOW UP once they’ve made the appointment – you can’t help them if they don’t show up, this simple technique makes certain they’ll be there.
  • What to charge and even how to GET PAID IN ADVANCE – imagine how great it’ll feel knowing that you’ll finally be able to take home what you DESERVE!
  • And So MUCH More!

Best of all – this training is 100% FREE and available from anywhere you have access to the internet. But you must act now to save your spot as technology restrictions limit the number of online attendees.

Don’t miss out… Sign up to save your seat now!

To your continued success,

michael rozbruch tax and business solutions academy

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