Roslyn’s Food for Thought: Three Words to Change Your Life

Roslyn Rozbruch, my wife and business partner at Tax & Business Solutions Academy is the guest author of this blog post. 

If I were to tell you I knew three words that could change your life for the better, would you want to know what they are? You might be wondering, “How can three words change my life, and what would I need to do to make that happen?”

I learned about these words over a year ago from reading a book called “The Charge” by Brendon Burchard. Brendon is a motivational speaker, trainer, and coach. He has written books, created online training programs, and puts on events like High Performance Academy, a conference where he teaches the same principals he writes about in “The Charge.”

Roslyn Rozbruch Motivational WordsIn his book, Brendon says to pick three words to describe the person you want to be. He writes, “Select and commit to three words that will define the trait of who you are as a person … and by defining the words of who you want to be, you will be more likely to enact that trait in your life.” Think of three words that will set the standard for who you want to be and say them every day. Mine are: focused, disciplined, and confident. I start my day by saying them: “I am focused, I am disciplined, I am confident.” I say this several times, and I say them with intent.

Here’s an important fact for you to remember when choosing your words. Ask yourself, “Why are these words important to me? Once you decide what they are, write them down. I don’t care if you store them in your phone, write them in a notebook, or tattoo them on your body. If you don’t write them down, chances are you won’t remember them, and if you don’t remember them, you can’t say them!

This is a simple and easy practice to do. This might even be the easiest self-improvement technique you will ever learn, and you can do it anywhere, at any time. If you forget to say them in the morning, you can say them as you drive to work. If you forget to say them in the car, you can say them in your head as you are standing in line at Starbucks. If you do a downward dog stance at Starbucks, people will know you are doing yoga. If you say your three words in your head, no one will know.

When I first started saying my words, for the life of me, I couldn’t remember them. I’d wake up, and I just didn’t know what they were. It was like my brain didn’t want to work so hard to be doing all of this changing, so it refused to remember them. Of course, I know them now. In the past year that I have been saying them, I have seen a change in myself. Every day, I am becoming more of the person I want to be, and it’s empowering. Let me share words others have used: present, enthusiastic, authentic, compassionate, helpful, connected, courageous, and fearless.

Here is my challenge for you. Choose three words that define the person you want to become, write them down, and, for the next 30 days, say them every morning — several times, with intent, like a mantra — and I guarantee that after 30 days of doing this, you will see how you are becoming more of that person you want to be, and how your life has changed for the better because of it.

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Tax Resolution Marketing: Message Match to Your Market

In my videos about Direct Response Marketing for your tax resolution practice, I have talked about the “Winning Ingredients” to get clients to come to you. (Watch that video here.) There are three keys to the process.

  • The First Key is: Having a USP (Unique Selling Point)
  • The Second Key is: Benefits vs. Features (Watch the Benefits vs Features video here.)
  • The Third Key: Message Match to Your Market

Click Here Watch The “Message Match to Your Market” Video NowMichael Rozbruch Tax Resolution Marketing Strategy Message Match Marketing Video

So many people in the tax resolution niche are marketing and advertising and their messages are not landing on the right folks. This drives up your lead, and new client acquisition costs.

You can be the best marketer in the world, you can be the best salesperson in the world, but if your marketing is falling on the wrong ears or eyes, you’re just wasting a ton of money.

You need to figure out where people, who have a high propensity for tax problems, hang out and then get your message out in front of them. This will keep your costs in line to obtain qualified leads and to acquire new clients.

Gary Halbert, who was one of the most celebrated and successful direct response marketers of our time, would say “if you were to open a restaurant and you could choose just one advantage to improve your restaurants chances of success, what would you pick? A great location? A great staff? The best quality food?”

While all of these would be nice, the most important advantage to guarantee success would be a starving crowd!

One of the things you need to realize is that people don’t want to be concerned with the technicalities of what you do. What gets prospects to hire you is if they can trust you to complete the service that they’re hiring you for. People need to be understood before they hire you. Everything I talk about is trust based marketing.

So, having a Unique Selling Proposition (USP), high-lighting benefits versus features, and matching your message to the appropriate target market is all about trust based marketing and those are the three keys that you need to focus on to get clients to come to you.

We’ll see you on the next video.

michael rozbruch tax and business solutions academy

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Tax Resolution Marketing Tip: Benefits vs. Features

In a recent blog post I wrote about the 3 winning ingredients for a successful direct marketing campaign (read it here). The first key I described was the importance of having a Unique Selling Point (USP). Today I want to talk to you about the second key:

Benefits vs. Features in Your Marketing (click here to watch the video).Michael Rozbruch Tax Resolution Marketing Success Strategies

The Second Key:

Imagine the world’s deodorant supply evaporated and you were the only one on the planet that sold deodorant and you had a room full of it. How do you think you would do if you scribbled out on a cardboard sign the words “Deodorant for Sale?” Don’t you think that you’d be able to sell whatever amount of deodorant you had for whatever asking price you wanted Unfortunately, that’s not how most businesses operate. There’s a lot of competition out there. If you didn’t have competition there wouldn’t be a problem.

Having benefits versus features is important. Think about this: most CPAs and EAs who market tax resolution, list on their menu of services, website or in their marketing: “we do Offers in Compromise”, “we do penalty abatements”, “ we do installment agreements”. Those are features.

A benefit is: “Never having to meet or speak with the IRS”, “being able to sleep again”, “having peace of mind once and for all”, “settling your case for the lowest amount allowed by law as expeditiously as possible”, “we protect your income and assets from the IRS”.

If you happen to be in a business where there’s no competition then you don’t need to worry about benefits vs. features, but we all have competitive businesses today.

Remember: Features focus on telling the client what it is you do. Benefits convey to the taxpayer what it is they’re going to get after they use your services.

WATCH THE VIDEO

To learn more about tax resolution marketing or if you are interested in adding lucrative tax resolution clients to your practice on a predictable basis then click here to register for my deep dive online workshop called “The Five Secrets to a Million Dollar Tax Resolution Practice”. Click on that link now. You’ll be entered for free and I’ll see you on the other side!

michael rozbruch tax and business solutions academy

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Tax Resolution Success Summit – Early Bird Extended

We extended the Early Bird Special for our Tax Resolution Success Summit in Nashville to July 15th …
and this time when it expires, it’s gone for good!

Roz Strategies Tax Resolution Success Summit

Last year we sold out, and we are very close to selling out this year with only a few spots remaining!  BUT — what does this mean to you?

It means if you’re not there I can’t personally help you hit your goals for your practice! I had so much fun teaching last year and with so many attendees sharing their success stories, it would be a shame if you missed it.

Here’s just some of what you will get and take home with you if you attend the Tax Resolution Success Summit in Nashville on August 17-18:

  • You’ll Be Creating Your Own Marketing Plan
  • You’ll Determine Your Budget by Reverse Engineering How Many Leads You Need to Hit Your Goals
  • Learn What Marketing Strategies to Implement, and in WHAT ORDER TO Implement Them
  • Learn How To Follow Up with Your Leads
  • Learn How To Use the 433A as a SALES TOOL in Your Initial Consultations and Get Retained On The Spot!
  • Learn How to Charge AND Collect BIG fees—Upfront and in Advance
  • And so much more… 

Speakers: 

  • Michael teaching for 2 days!
  • Kute Blackson, Keynote Motivational and Inspirational Speaker (that billionaires turn to for advice)
  • Travis Lee—How to get lists of people with IRS Problems and how to implement your direct mail campaigns
  • Larry Lawler (ASTPS) IRS and Client War Stories (and how to solve workload issues)
  • Fred Katz—How to sell without selling 

There are only a few days remaining before the extended EARLY BIRD registration discount ends.

Roz Strategies Insider’s Circle members can still save $100 and register for $199 (and guests are just $99). After midnight Friday it goes up to $297. Even, if you’re not a member, you can still get in for $347 before that ticket goes up to $497 on Midnight Friday. 

You’re not going to find a bigger opportunity to work with me personally and implement the strategies you need to attract, close and get tax resolution clients to pay you up front—even before the case is settled.

Being in Nashville will benefit your business immediately because you’ll take home a customized “playbook” of marketing and sales strategies you can deploy Monday morning.

To register for the event click on the link below:

Tax Resolution Success Summit Registration

If you have any questions you can contact:

  • Becky:  Becky@RozStrategies.com
  • Sue:      Sue@RozStrategies.com
  • Or call our offices@ 888-670-0303

Looking forward to seeing you in Nashville!

To Your Continued Success,

michael rozbruch tax and business solutions academy

Tax Resolution Direct Response Marketing Winning Ingredients

Want to know the 3 most important winning ingredients for a successful direct response marketing campaign?

Dan Kennedy, also known as the Millionaire Maker, and one of the top gurus in the direct response marketing world says, “Direct response marketing is designed to provoke an immediate response from a client through clear calls to action in order to generate a response.”

Watch my video to learn more.

Michael Rozbruch: Tax Resolution Direct Marketing Success

Here is a recap of the three winning ingredients for a successful direct response marketing campaign.

One:

There will always be an offer. In the tax resolution world an irresistible offer may be a free strategy session also known as a free consultation. Or it may be a free transcript analysis. That’s an irresistible offer especially when the transcript analysis carries with it a $1,500 fee that they’ll get it for free if they respond now.

Two:

There will always be a reason to respond now. Have an expiration date on your irresistible offer to get potential clients to pick up the phone, to call you now, or to fill out the form on the website to get a consultation with you.

Three:

There will be a clear call to action. A call to action is telling the viewer, the listener, the reader exactly what you want them to do. Without clear instructions, you have confused potential clients. They don’t know what to do.

Having relevant offers that gets your prospect to respond now and tells them exactly what you want them to do will increase your leads, and ultimately your case flow.

Click here to watch my video! 

CPAs, Enrolled Agents (EAs), and Attorneys:

My FREE deep dive online workshop reveals “The Five Secrets to a Million Dollar Tax Resolution Practice“. Sign up TODAY and get in the business of growing your business!

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Tax Resolution Summit – Are You Registered?

Roslyn and I recently attended one of our favorite events, Brendon Buchard’s High Performance Academy. We’ve been to this event in the past and learned a great deal about how to make the best use of our time and been motivated to be our best selves. The previous year’s event was so beneficial that this year we decided to close the entire office — which we rarely do — to bring the whole team.

We aren’t able to bring the team to every event, but when it’s a big one that really influences the way we do business, I feel it’s important to include key members of the team. By the end of High Performance Academy, our team understood a lot more about why we run the office the way we do, and this new understanding put us all on the same page. Since then, I have even heard our team using some of the catchphrases we picked up at the seminars and workshops.

Roslyn and I usually learn a lot at the events we attend, which is why we put a great deal of effort into the events we offer our members. Our next event is in August, and we’ve been planning the Tax Resolution Success Summit for months! Members who attended our event last year in San Antonio know how big a success it was, and this year, we have really taken it a step up.

I will be delivering training sessions focused on generating leads, getting your individual marketing plan in place, teaching you and your team how to handle incoming inquiries from potential clients, knowing which questions to use to determine if a potential client is a qualified lead, and figuring out what you need to adjust in order to achieve your business goals. You’ll also learn how to conduct the initial consultation, increasing your rate of getting retained. This year, I am also excited to have a keynote speaker for the first time. Kute Blackson has been a motivational speaker for 15 years. At our event, he will be highlighting the intrinsic value practitioners enjoy when they help their clients get out of financial messes.

Plus, we chose to host our event in Nashville, Tennessee, the music capital of the world. The hotel is walking distance from all the restaurants and honky-tonk fun Nashville has to offer. After you spend the day learning how to supercharge your business, you can cut loose and have some fun in the evenings. The High Performance Academy event we attended ultimately doubled as a team bonding experience when we all went out for dinner every night and got to enjoy ourselves outside of the everyday office environment.

The Tax Resolution Success Summit is Thursday, August 17, and Friday, August 18. If you haven’t already registered, I highly recommend you do so right away before seats sell out! Click this link to sign up today. Our members enjoy a special discount, which will extend to any team members you bring along for the ride. Roslyn and I love hosting events like this because it gives us the opportunity to meet and connect with our members in a way we aren’t usually able to.

I look forward to seeing everyone there!

michael rozbruch tax and business solutions academy

P.S. Early Bird Savings expires June 30th – sign up TODAY and save!